Microsoft share JPEG rival May 25, 2006Posted by rjdohnert in Tech News.
Microsoft has unveiled a new image standard dubbed Windows Media Photo format. This format is quite impressive at first look showing off more detail than JPEG or JPEG2000. Whether it becomes a defacto standard remains to be seen.
Link to article
My Take; they are limiting this format to Windows vista and Windows XP which could be a problem should professional photographers take this and run with it. Depending on licensing and Microsoft bullheadedness could make or break the format.